Case Study


Life Fitness an $860 million company, began over 40 years ago with an idea, and a vision - Create a different kind of fitness equipment. Something that will engage and inspire exercisers to do more, to push themselves further. Out of this vision was born the world’s first electronic piece of fitness equipment, the LifeCycle Exercise Bike.

Our long-standing commitment to thoughtful product development and partnership has resulted in the global leader in the commercial fitness industry with over 400 different products delivered to thousands of commercial and home fitness customers worldwide.

Life Fitness’ dedication to constantly develop better, more effective fitness equipment is rivaled only by our desire to be a partner to help our customers who choose to become fit, or to provide a healthy lifestyle to others. Life Fitness subcontracted Lexicon to integrate Salesforce with Oracle ERP endpoints.

Identified Issues

  • Customers & contacts had master records in both Oracle & Salesforce
  • Unable to decide on single source of truth for critical master data
  • Non-visibility of assets from Salesforce that are maintained in Oracle
  • Unmanaged business processes due to scattered data in multi-source systems

Engineered Solution

  • Provided a master data management solution by synchronizing all masters according to their origin
  • Developed processes that will perform de-duplication of master data and synchronize it between Oracle & Salesforce
  • Collaboration of information on the CRM reporting platform
  • Robust error handling framework in place for corrective administrative action

Intended Outcome

  • Organized data helped the organization to look for information in the right place
  • Customer support team had access to accurate master
  • Management analytic reports were generated which helped in better forecasting
  • Improved service to value added customers