Client Profile

Akamai is an $850 million provider of market-leading, cloud-based services for optimizing Web and mobile content and applications, online HD video, and secure e-commerce. If you've ever shopped online, downloaded music, watched a web video or connected to work remotely, you've probably used Akamai’s cloud platform. They help businesses connect the hyper-connected, empowering them to transform and reinvent their business online. They remove the complexities of technology, so you can focus on driving your business faster forward. Enabling customers to embrace trends like mobile and cloud, while overcoming the challenges presented by security threats and the need to reach users globally.

Identified Issues

• Needed visibility of data that is spread across Legacy CRM, DW & Salesforce
• Deals with high volume data, it becomes increasingly difficult for manual updates
• Since Salesforce was the front-end for management, all relevant information had to be made available in dashboards

Engineered Solution

• Integrated OOD CRM, DW & Salesforce using CI solution
• Developed approximately 30+ orchestrations that will synchronize data between multiple systems
• Intense data transformation was done to represent information in Salesforce

Results

• Provided full visibility of relevant information in Salesforce for decision making
• Unified terminologies and data meaning that were different in source systems
• Higher efficiency for Sales & management by having information in time
• Accurate campaigning could be done which generated greater opportunity